Share Your Vision, Shape Your Industry

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Be part of the discussion as the CSGA and Canadian seed industry engages its membership online.

In July 2016, the Canadian Seed Growers’ Association (CSGA) launched a one-year project to develop a new Strategic Plan. Central to the success of this project is our ability to ensure that members’ aspirations are reflected in this plan.

To date, engagement with membership in the strategic plan development has been conducted through face-to-face discussions at member meetings across the country. With the launch of SeedTalk, CSGA’s new interactive member engagement platform, we are now taking this conversation online to all our members.

This is their opportunity to let us know how CSGA can better serve them. Our members’ ongoing participation in the SeedTalk online community will help shape CSGA policies and member services going forward. The entire world is increasingly becoming an online community, and we felt an online forum was the best way to get this very important feedback.

Best of all, it’s easy. Members complete our short workbook focused on the key results areas of our draft Strategic Plan and follow up by participating in our online challenge. They have a chance to put forward ideas for us and others to review and comment, rate, and build upon others’ ideas in formulating proposals.

The Strategic Plan puts significant emphasis on partnerships. In fact, potential changes to the seed regulatory system and these key partnerships were the main reason for the CSGA board’s decision to launch a strategic planning process in the first place. It was also the main reason why CSGA is coordinating its strategic planning process with another important project — the Seed Synergy Collaboration Project.

The Seed Synergy Collaboration Project is a joint undertaking of six seed sector organizations (the Canadian Seed Growers’ Association, the Canadian Seed Trade Association, the Canadian Seed Institute, CropLife Canada, the Canadian Plant Technology Agency, and the Commercial Seed Analysts Association of Canada) in the early stages of developing a potential proposal to government on a “Next-Generation Seed System.”

The Seed Synergy project is also running an online consultation of its own and is seeking participation of seed industry stakeholders in the Seed Synergy Survey. We are encouraging our members to complete this survey before moving on to SeedTalk.

We see this process as hugely valuable in helping us get the feedback we need to make our new Strategic Plan a success, and in helping the Seed Synergy Collaboration Project really take off. We look forward to seeing it take off and finding out what the coming months have in store.

To take these surveys, simply visit seedgrowers.ca.

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